5 Steps for a Proper Website Analysis

Why a Website Analysis?

A website that looks good is not necessarily a website that performs well. To know where you stand and what you can improve, a thorough analysis is necessary.

Step 1: Analyze Your Speed

The speed of your website is crucial. Visitors expect a page to load within 3 seconds. Taking longer? Then they leave.

Tools to use:

• Google PageSpeed Insights
• GTmetrix
• WebPageTest

What to pay attention to:

• Largest Contentful Paint (LCP) < 2.5 seconds
• First Input Delay (FID) < 100 milliseconds
• Cumulative Layout Shift (CLS) < 0.1

Step 2: Check Your Mobile Display

More than 60% of web traffic comes from mobile devices. Your website must therefore work perfectly on smartphones.

Check:

• Is all text readable without zooming?
• Are buttons large enough to tap?
• Does the mobile version load fast enough?

Step 3: Review Your Analytics

Google Analytics tells you how visitors behave on your website.

Important metrics:

• Bounce rate: How many visitors leave the site immediately?
• Average session duration: How long do people stay?
• Pages per session: How many pages do they view?
• Conversion rate: How many visitors become customers?

Step 4: Test Your SEO

Without good SEO, your website will not be found.

Check these points:

• Does every page have a unique title and meta description?
• Are your URLs readable and logical?
• Do you use heading tags correctly (H1, H2, H3)?
• Do you have an XML sitemap?

Step 5: Evaluate the User Experience

Ultimately, everything revolves around the user.

Ask yourself these questions:

• Is it clear what the company does?
• Can a visitor find what they are looking for within 3 clicks?
• Is contact information easy to find?
• Do all forms work correctly?

Create an Action Plan

After your analysis, you will probably have a list of improvements. Prioritize these based on:

1. Impact: What delivers the greatest improvement?
2. Effort: What does it cost to implement?
3. Urgency: Are there critical issues?

Conclusion

A website analysis is not a one-time action but something you should do regularly. This way, you stay informed about performance and can make timely adjustments.

Further Reading

• Google Analytics 4 for Beginners - Learn to use analytics
• Core Web Vitals Explained - Understanding speed metrics
• Technical SEO Checklist - Complete SEO audit